The excitement of heading out on a road trip with friends, the coziness of roasting marshmallows over a campfire and the comfort of climbing into a warm bed after spending the day exploring outdoors—these are just some of the experiences we associate with RV camping and travel … Read More

Ask 10 people to explain what a brand is, and you’ll likely get 10 different answers. Is it a company’s logo, like Apple’s ubiquitous bitten apple? A particular product that everyone knows, like Starbucks’ Pumpkin Spice Latté? Or a slogan, like Nike’s “Just do it”?… Read More

Whether assembling finely crafted Swedish furniture or implementing brand elements for your company or client, it’s important to follow the instructions … Read More

“Since I was born, I dreamed of being a Budweiser Clydesdale. Only problem is, I was born a donkey.” If you watched the 2004 Super Bowl and remember anything other than Janet Jackson’s unfortunate wardrobe malfunction, you might know those lines from Budweiser’s “Clydesdale Donkey” ad?… Read more

Every year a group of colour glitterati gathers in a secret location to determine the fate of the next season’s colour trends. Like the Illuminati, these colour specialists are shrouded in mystery, and only a chosen few have been given access to this process … Read more

For a marketing team, there’s nothing more exciting than launching a brand new product. In the conceptual stage of any marketing project there are thousands of directions a campaign can take, and we love defining and refining the best one for each situation…Read More

Before I resume this story, I would like to take a moment to thank my friends, coworkers, associates and even strangers, who have reached out to me in an unexpected outpouring of love. Your response to Part One was gratifying…Read More

Mahatma Ghandi voiced a beautiful thought on leadership, “You must be the change you wish to see in the world.” The challenge for me, in the first decade of running a business, was that I didn’t wish to see any change, so I continued to lead from a place of fear…Read More

Now we follow on our blog post earlier in the week, when g[squared]? looked at Donald Trump’s PR disasters. Here are some smarter, better responses Trump and his team could have delivered to some of the crises during his campaign…Read More

At first glance it’s hard to imagine what Donald Trump, Air Asia and a big U.K. phone company have in common.

But if you work in PR and marketing, you can learn lots from these massive and very different PR disaster/success stories…Read More