At g[squared], we passionately align ourselves with socially responsible brands who do good in the world. Since 1996, we’ve partnered with hundreds of clients like you, becoming one of Alberta’s most accomplished business strategy, communications and marketing firms

Featured work

Whether we’re working with nonprofits or businesses, we make a meaningful and measurable impact.

At g[squared], we consider ourselves incredibly lucky to partner with our clients and contribute to their continued success.

Our passion for nonprofits

Over the past 25 years, we’ve been honoured to work with a variety of nonprofits, providing a wide range of services. This work fills our hearts and souls. There’s nothing better than making real impact in the community.

Our services

With a genuine hunger to create much-needed societal change, we contribute at every organizational level. When you work with us, your mission becomes our mission, too.

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From thought leadership to good times with the g[squared] family, we’re bringing you behind the scenes.

Learn the latest in strategy, communications and marketing.

Ask 10 people to explain what a brand is, and you’ll likely get 10 different answers. Is it a company’s logo, like Apple’s ubiquitous bitten apple? A particular product that everyone knows, like Starbucks’ Pumpkin Spice Latté? Or a slogan, like Nike’s “Just do it”?… Read More